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The EdTech Startup Show

Feb 11, 2019

Today on the EdTech Startup Show, I talk to Eileen Murphy Buckley (@eileencerca), founder and CEO of ThinkCERCA. ThinkCERCA offers personalized close reading and argumentative writing lessons for students.

This conversation was so interesting to me because Eileen has worked in all facets of education: in the classroom as a teacher, leading schools and districts as an administrator, and now leading her company as a startup founder. She's learned a lot along the way.

Eileen shares something for everybody in this episode, including:

  • The special experiences she had teaching poetry (and her favorite poem to teach)
  • What it's like to become "a vendor" after you've spent years in the public education world
  • Why literacy skills are foundational, even for those pursuing STEM
  • How to overcome the challenges of selling a solution to schools and districts
  • Advice and an offer for education entrepreneurs

Remember to checkout ThinkCERCA at

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You can also give me your feedback by tweeting @GerardDawson3 with the hashtag #EdTechStartupShow - thanks for listening!