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The EdTech Startup Show

Apr 26, 2019

This episode of the podcast is brought to you by The EdTech Shop – Copywriting & Marketing Strategy for Education Startups. Get more schools to sign up and buy with The 5-Day Copy fix. Click here to enroll for free.


Jordan is a Forbes 30 Under 30 and serial education technology entrepreneur.

He has started two EdTech companies that help higher-ed programs bridge the skills gap for their students through experiential learning. His method is to integrate real companies into the education process through hands-on collaborations that expose learners to new circumstances with real stakeholders, challenges, and outcomes. 

His company CapSource is a fast-growing marketplace where educators and students can find companies interested in collaborating through specially designed project-based learning engagements. So far, CapSource’s has leveraged 100+ different host company partners to provide in-depth learning experiences to 1,500+ students at 25 different schools and universities around the globe including Fordham University, UT Dallas, the University of Illinois, Pace University, and Notre Dame

Jordan started his first company, Real Time Cases, while an undergraduate at Lehigh University studying Accounting, Finance, and Entrepreneurship. That company has since raised over $8M in private funding and is working on reinventing the case study method for the 21st century leveraging real companies and their current business challenges. During his tenure there, he built the product and sales team and helped the company reach over 30,000 students at 200+ universities through the original content and platform.

Outside of work, Jordan is passionate about cooking, photography, networking, mixology, travel, sailing, tennis, public speaking, and coaching/connecting fellow entrepreneurs.

Highlights include:

  • How Jordan's own experience at Lehigh University led to his future ventures
  • The products CapSource offers to help democratize career preparation in college classrooms
  • Jordan walks us through how a cap stone or live business case happens when a classroom partners with CapSource
  • Why content learning is "the fuel for the engine" of real learning
  • An unconventional class called "The Garage" and the impact it had on Jordan's career
  • The advantage of a marketplace model vs. content distribution
  • Advice on networking, B2B sales, and business development for education entrepreneurs
  • "You have to fight for your first customers" and other insights on navigating the early stages of sales for your education product
  • StartEd: Jordan explains incubators vs. accelerators, his own experience with StartEd, and the benefits of joining
  • 18 projects simultaneously running coast to coast through a Notre Dame and CapSource partnership
  • The big question: how do you scale this? and more on the future of learning with CapSource

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 Thanks for listening!

Gerard Dawson